leahsommerMar 25, 20202 minWill We Ever Wear Real Pants Again?As a solopreneur, I've long been accustomed to baseline professional loneliness, pathetic popcorn lunches, and apologizing for the...
leahsommerFeb 2, 20202 minLas Vegas Abandons the Secrets; Launches New SloganThe Las Vegas Convention and Visitor's Authority, the organization charged with promoting tourism to the area, is moving on from the now...
leahsommerSep 2, 20193 minWhat Trading Stocks (& missing out BIG TIME) Taught Me About MarketingIn 2008, I was living in Las Vegas and working at R&R Partners on a slew of interesting clients, including the infamous Las Vegas...
leahsommerApr 15, 20191 minMedia Monday--Winter is here! (Plus a bonus sloth)Happy Monday, my friends. Did you all survive your anticipation? With any major theatrical premiere (yes, I'm putting GOT in this...
leahsommerApr 8, 20192 minMedia Monday--A Little Friendly Rivalry?What's a little competition among friends, right? Since the dawn of advertising, brands have found subtle and not-so-subtle ways to...
leahsommerMar 25, 20192 minMedia Monday -- Walgreen's "Battle Beautifully" -- Heroes or Hollow?If you're like me, you may be noticing an increase in female-focused messaging recently. March is, after all, Women's History Month. I've...
leahsommerMar 4, 20192 minMedia Monday — Thinking Outside of the Box. Or in it.Happy Monday, my friends! Here is a look at a few clever media executions that has us thinking, well, mostly about food. Panera Bread...
leahsommerFeb 25, 20191 minMedia Monday — And the Oscar Goes To…Google?As a recent Apple ex-pat, I’ve been really enjoying the specialty Google spots airing in recent high-profile events. The Grammy’s gave us...
leahsommerJan 28, 20191 minMedia Monday — Year of the Celebrity?We’re just mere days away from the biggest annual showcase of broadcast advertising ingenuity. The Super Bowl of advertising is, well,...
leahsommerJan 15, 20192 minMedia Monday — Pre-game With the Super Bowl just around the corner, it’s no surprise that we’re starting to see some television advertisers pull out all the...
leahsommerJan 7, 20191 minSupersonic Soundtrack?I want to tell you about my conspiracy theory: I have two dogs. Hounds. Very sensitive to perceived intruders and such, and can be known...
leahsommerDec 31, 20181 minMedia Monday — Wrap-ups and ResolutionsAnd just like that, all of the holiday ads are done and we’ve moved on to resolution messages and all of the year in review lists. Here’s...
leahsommerDec 24, 20182 minMedia Monday: Chicken, Boots & Little Blue BoxesWell, my friends, we’ve nearly made it. The end of the year, and of holiday shopping, is upon us. It’s the time of year when brands, and...