leahsommer
Will We Ever Wear Real Pants Again?
As a solopreneur, I've long been accustomed to baseline professional loneliness, pathetic popcorn lunches, and apologizing for the...
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leahsommer
Feb 2, 20202 min read
Las Vegas Abandons the Secrets; Launches New Slogan
The Las Vegas Convention and Visitor's Authority, the organization charged with promoting tourism to the area, is moving on from the now...
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leahsommer
Sep 2, 20193 min read
What Trading Stocks (& missing out BIG TIME) Taught Me About Marketing
In 2008, I was living in Las Vegas and working at R&R Partners on a slew of interesting clients, including the infamous Las Vegas...
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leahsommer
Apr 15, 20191 min read
Media Monday--Winter is here! (Plus a bonus sloth)
Happy Monday, my friends. Did you all survive your anticipation? With any major theatrical premiere (yes, I'm putting GOT in this...
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leahsommer
Apr 8, 20192 min read
Media Monday--A Little Friendly Rivalry?
What's a little competition among friends, right? Since the dawn of advertising, brands have found subtle and not-so-subtle ways to...
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leahsommer
Mar 25, 20192 min read
Media Monday -- Walgreen's "Battle Beautifully" -- Heroes or Hollow?
If you're like me, you may be noticing an increase in female-focused messaging recently. March is, after all, Women's History Month. I've...
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leahsommer
Mar 4, 20192 min read
Media Monday — Thinking Outside of the Box. Or in it.
Happy Monday, my friends! Here is a look at a few clever media executions that has us thinking, well, mostly about food. Panera Bread...
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leahsommer
Feb 25, 20191 min read
Media Monday — And the Oscar Goes To…Google?
As a recent Apple ex-pat, I’ve been really enjoying the specialty Google spots airing in recent high-profile events. The Grammy’s gave us...
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leahsommer
Jan 28, 20191 min read
Media Monday — Year of the Celebrity?
We’re just mere days away from the biggest annual showcase of broadcast advertising ingenuity. The Super Bowl of advertising is, well,...
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leahsommer
Jan 15, 20192 min read
Media Monday — Pre-game
With the Super Bowl just around the corner, it’s no surprise that we’re starting to see some television advertisers pull out all the...
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leahsommer
Jan 7, 20191 min read
Supersonic Soundtrack?
I want to tell you about my conspiracy theory: I have two dogs. Hounds. Very sensitive to perceived intruders and such, and can be known...
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leahsommer
Dec 31, 20181 min read
Media Monday — Wrap-ups and Resolutions
And just like that, all of the holiday ads are done and we’ve moved on to resolution messages and all of the year in review lists. Here’s...
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leahsommer
Dec 24, 20182 min read
Media Monday: Chicken, Boots & Little Blue Boxes
Well, my friends, we’ve nearly made it. The end of the year, and of holiday shopping, is upon us. It’s the time of year when brands, and...
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