With the Super Bowl just around the corner, it’s no surprise that we’re starting to see some television advertisers pull out all the stops with ads that entertain and emote.
Here are a few that are getting some early attention as possible MVPs:
Walmart — Famous Cars
Aptly launched during the Golden Globes Awards, Walmart showcases the ease of their Grocery Pickup service with a star-studded parade of some of our favorite cars. In a blog on Walmart’s site, Chief Marketing Officer Barbara Messing explains that the spot“uses “famous cars” to highlight the “magic moment” of the Walmart Grocery Pickup experience: when a Walmart associate loads the customer’s trunk with groceries.”
Whether or not you’re a Walmart customer, we can all enjoy this little trip down memory lane.
Gillette — We Believe
It’s been 30 years since Gillette debuted it’s famous tagline, “The best a man can get”, and while times have certainly changed in those 30 years, many would say we still have a long way to go. In this controversial (to some) spot, Gillette takes a stand on some of today’s social issues — #MeToo, sexual harassment, and toxic masculinity — and perhaps how men can help to shape what comes next.
This isn’t the first time parent company, Proctor & Gamble has weighed in on social issues. In 2014, its Always brand famously ran the “Like a Girl” campaign.
Bumble — In Her Court
In its Super Bowl debut, Bumble — the dating app where women make the first move — will feature Serena Williams in the spot produced by a team of women.
And while Serena isn’t living the struggles of today’s online dating circus, she’s a fantastic ambassador for encouraging women to take the lead, in business, in love, and in life.
I’ll be looking forward to seeing these, and everything else that’s cooking up for February 3rd. What are your predictions?