Well, my friends, we’ve nearly made it. The end of the year, and of holiday shopping, is upon us. It’s the time of year when brands, and retailers in particular, clamor over one another with advertising and promotional offers, to try and eek out every bit of available share of wallet. But there can also be tremendous creativity during this season, that often reflects the themes of the year.
Let’s review a few clever, or shall I say — bright — holiday activations.
Popeye's
Holidays are stressful. Holiday travel is the most stressful. Popeye’s brought a bit of levity to the whole situation for some of this season’s travelers. The stunt is a cheeky nod to recent incidents involving the menagerie of emotional support animals: hamsters and peacocks and squirrels, oh my!
This insta-ready lady found herself quickly trending and easily picked-up by a slew of local and national outlets. Of course not everyone was pleased with this available-only-in-Philly holiday opportunity and some critics, including PETA, elbowed their way to the bully pulpit.
I understand how important conversations about mental health are today. But I can unbundle this execution from actual emotional support animals. Two clucks up from this lady!
L.L. Bean
GoodQ Media is Maine-based. So I’d risk eminent ousting if I didn’t include Beans (as we say here) on this list.
While it’s a pick up of last year’s Be An Outsider campaign series launch, I still believe it holds up in its merry alignment of holiday spiritedness and the magical energy that can be found in the great outdoors, anytime of year.
Tiffany & Co.
Many jewelers’ holiday campaigns presume men are in-market for diamond pendant necklaces, pearl earrings, or engagement rings for the women in their lives.
What I loved about this Wonderlandish spot is that this Alice, Zoe Kravitz, and the rest of the tea party are mad in the best possible way. It’s a sincere you-do-you moment. No man needed.
I think this was a standout for the category, and a noticeably modern stance for Tiffany & Co.
Merry, merry my friends. See you next week!